YouTube Shorts are a new video type where users can shoot, share and view vertical short-form video content (i.e., videos that are 60 seconds or less). It’s been known for its longer-form, horizontal video content where creators upload funny, educational and promotional content- over 500 hours of it per day. YouTube has been one of the most popular (if not the most popular) video-sharing platforms since its inception nearly two decades ago in 2005. What are the benefits of YouTube Shorts?.Plus, two-thirds of customers also agree that short-form video content is the most engaging type of content, over images, live videos, GIFs, memes and more. Customers consider short-form video content to be 2.5x more engaging than long-form video content. In fact, you’ve probably already been creating this type of short-form video content on other platforms.Īnd if you’re not, you should be.
Haven’t heard of it? No worries, you’re not behind the curve. And one of the latest features from YouTube is YouTube Shorts. If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience.
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